Privacy Policy

Privacy Policy

Under the General Data Protection Regulations (GDPR) individuals have:

○ The right to be informed – being told what data we hold about them and what we do with it.

○ The right of access – being able to request a copy of the data we hold.

○ The right to rectification – being able to have inaccurate data corrected.

○ The right to erasure – being able to ask us to delete/destroy their data.

○ The right to restrict processing – being able to limit the amount or type of data used.

○ The right to data portability – requesting to move their data electronically to another business.

○ The right to object – being able to request you stop using their data.

The following information allows you to see how we comply with these requirements:

This policy explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others, and how we keep it secure. We may change this policy from time to time. You can always find the latest version on this page. If you have any questions about privacy, you can email us at info@innovate-agriculture.site 

Who we are?

Innovate Agriculture Technologies is a technology business with strong theoretical and practical knowledge of farming. We have developed a leading Agriculture platform to support sustainable and climate-friendly farming.

How do we collect information?

We obtain limited information about you when you use our website, contact us, or if you sign up for our newsletter, subscribe to our services or attend one of our events.

What type of information is collected?

We may collect and process the following personal information about you:

• contact details (such as your name, address, email address and telephone number);

• password and any other authentication information;

• financial and credit card information; and

• your marketing preferences.

• you purchase/subscription history with us.

As you browse the website, your IP address is also briefly accessible to us, as described below.

How we use information

We may use your information to:

• carry out our obligations arising from any contracts entered into by you and us;

• seek your views or comments on the services we provide;

• notify you of changes to our services;

• send you communications which you have requested (such as our newsletters)

We hold your personal information only for as long as is necessary for the relevant activity or as long as is set out in any relevant contract you hold with us.

Legal basis for processing your information

We will only process your personal information where we have a legal basis to do so. The legal basis will depend on the purposes for which we have collected and used your personal information. In almost every case, the legal basis will be one of the following:

• Consent: For example, where you have provided your consent to receive a newsletter. You can withdraw your consent at any time, including by clicking on the “unsubscribe” link at the bottom of our email newsletters.

• Our legitimate business interests: Where it is necessary for us to understand our customers, promote our services and operate effectively as a business, provided in each case that this is done in a legitimate way which does not unduly affect your privacy and other rights.

• Performance of a contract with you (or in order to take steps prior to entering into a contract with you): For example, where you have purchased or subscribed to our services, and we need to use your contact details and payment information in order to process your order and/or send our products/materials to you.

• Compliance with law: Where we are subject to a legal obligation and need to use your personal information in order to comply with that obligation.

Who has access to your information?

We do not sell or rent your information. We do not share your information with third parties for marketing purposes. For example, we don’t share your email address with other companies so that they can advertise to you.

Of course, if we were required by law to disclose or share your personal data—for example, a court order—we would be bound by this as any other business. We may also disclose your personal information to other third parties in the event that we sell any business or assets, in which case we may disclose your personal information to the prospective buyer of such business or assets, or if we or substantially all of our assets are acquired by a third party, in which case personal information held by us about our customers and visitors to our websites may be one of the transferred assets.

Your rights

You have a right to access a copy of all the data we hold about you. In almost all cases this is likely to be only your name and email address if you subscribe to our newsletter. If you have entered into a contract with us, we might also have any other information you have chosen to share directly. Ask us if you need a copy. You can also request that we delete your data in certain circumstances. This extends to our third-party providers, so if you do choose to exercise this right, we also request the deletion of your data from their servers where applicable. Note that where we are legally obliged to hold records for a certain period of time, these data cannot be erased immediately. For example, if you have a contract for services with us, HMRC may require us to hold records of that contract for some time. In such cases, we may retain copies of only that information, such that we can meet those legal obligations. This position does not affect your rights under data protection law. Please contact us for more information. In addition to the above, you also have the right to request that any of your data is rectified or to restrict or object to our processing of your data, and in certain cases the right to have your data transferred to an alternative provider.

We will handle any request to exercise your rights in accordance with applicable law and any relevant legal exemptions.

You may also have the right to complain to a data protection authority if you think we have processed your personal information in a manner which is unlawful or breaches your rights. If you have such concerns, we request that you initially contact us (using the contact details on our website) so that we can investigate, and hopefully resolve, your concerns.

Use of cookies

We use cookies on our site. Cookies are small pieces of information stored on your hard drive. They allow our website to recognise you when you visit. Our cookies collect statistical data about your browsing actions and patterns and do not identify you as an individual. For example, we use cookies to answer questions such as “How many of our visitors this month were new visitors, who’d never been to our site before?”. We can’t use them to answer questions such as “Which pages did Bob visit this month?”.

It is possible to switch off cookies by setting your browser preferences.

IP addresses

An IP address can identify an individual computer or other device. As you browse our website, your IP address is briefly visible to our server. This is necessary in order to serve pages to you. For the purposes of security, our server records your IP address for a brief period. We do this only for as long as is necessary to identify suspicious browsing behaviour. Beyond this point, your IP address is no longer stored and we cannot access it.

Links to other websites

Our website may contain links to other websites run by other organisations. This privacy policy applies only to our website. We cannot be responsible for the privacy policies of other sites even if you access them using links from our website.

Transferring your information outside of Europe

As part of the services offered to you through this website, the information which you provide to us will be transferred to a country outside the UK and the European Union (“EU”). This will happen as our preferred cloud storage server is located in Germany. Therefore, any data stored by us will be saved on this server. In addition, if we use a third-party service provider whose servers are located outside the UK or the EU, then your data may be transferred at that point. As we transfer your information outside of the UK in this way, we have taken steps to ensure that your privacy rights are protected. Our preferred cloud-based storage provider, although the data is stored on servers located in Germany, have put in place a GDPR compliant policy, as well as a GDPR Data Processing Addendum. Both of these documents outline how they ensure that they meet the minimum standards set out under GDPR, as well as any data processing laws applicable to the UK. This ensures that your data is protected to at least the same standard as it would be if it was stored in the UK or the EU.

In addition, the UK Government has legislated so that UK firms will continue to be able to lawfully send personal data from the UK to the EEA and 13 other countries deemed by the EU as ensuring an adequate level of protection of personal data. Canada is one of these 13 countries.

The European Commission has the power to determine, on the basis of article 45 of Regulation (EU) 2016/679 whether a country outside the EU offers an adequate level of data protection. The adoption of an adequacy decision involves

• a proposal from the European Commission

• an opinion of the European Data Protection Board

• an approval from representatives of EU countries

• the adoption of the decision by the European Commission

The effect of such a decision is that personal data can flow from the EU (and Norway, Liechtenstein and Iceland) to that third country without any further safeguard being necessary. In others words, transfers to the country in question will be assimilated to intra-EU transmissions of data. 

Review of this Policy

This policy was last reviewed and updated on 12th July 2022.