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Signed in as:
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Kofi Annan, former Secretary-General of the United Nations
Watch our Progress Video to see how the Innovate Smart Agriculture Ecosystem empowers low-income farmers with digital tools, boosts yields, and expands market access. Discover how our platform drives sustainable farming, improves food security, and creates lasting economic impact in farming communities.
The Crop Synergy Model for onions and cabbages is a key initiative within our Innovate Smart Agriculture Ecosystem. This year-long project utilises a 4-acre plot to cultivate high-quality onions and cabbages, managed through a digital model that optimises every step—from soil testing and crop planning to distribution with partners like Vario's Restaurant Chain. By leveraging advanced digital tools, we ensure efficient resource use, precise growth conditions, and streamlined market placement.
The project is designed to deliver dual impact: a significant investment in the local community and over 100 metric tons of produce to address food security challenges. This approach generates a strong return on investment while creating a scalable, sustainable model that can be replicated across regions through our Ecosystem. It’s a blueprint for agricultural success, blending profitability with meaningful social impact.
Our Market Linkage Program for coffee is designed to create direct connections between coffee producers in Africa and consumers in the UK. We are currently importing premium coffee beans from six diverse coffee-producing countries: Kenya, Uganda, Tanzania, Burundi, Rwanda, and Nigeria. This initiative not only showcases the unique flavors and high-quality beans from each region but also provides a vital market for smallholder farmers.
By leveraging our Innovate Smart Agriculture Ecosystem, we streamline the entire supply chain—from sourcing and quality assurance to logistics and distribution—ensuring transparency and efficiency at every stage. This direct access to UK coffee drinkers means that farmers receive better prices for their products, bypassing intermediaries and securing a sustainable income. For UK consumers, it means access to a rich variety of ethically sourced, high-quality coffee, delivered straight from the farm to their cup.
The Market Linkage Program is more than just trade—it's about creating economic opportunity, fostering fair trade practices, and bringing the best of African coffee to new markets, one cup at a time.
Experience the Innovate Smart Agriculture Ecosystem first-hand by enjoying coffee from the Best of Africa portfolio it has helped create. Obscure Coffee Group brings you premium beans directly sourced from Kenya, Uganda, Tanzania, Burundi, Rwanda, and Nigeria. With each cup, you support sustainable farming and our mission to empower smallholder farmers. Click below to explore our unique selection and taste the impact of our ecosystem.
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